LADY DU: AMAPIANO’S LEADING LADY AND A BUSINESS SAVVY INSPIRATION
The Multifaceted Artist Taking the Amapiano Scene by Storm and Inspiring Others to Invest in Their Future
Lady Du, real name Duduzile Ngwenya, is a standout artist in the Amapiano music scene. Born in 1991 in Vosloorus, Gauteng, South Africa. Her father is the old-school legend, DJ Choc, a well-known DJ, music producer and sound engineer who has invested in the South African Music industry and has worked, written, and produced for many artists. Music is in her blood, isegazini!
She began her career as a DJ, spinning at various clubs and events. It was not easy for her to gain mass recognition. However, she always had a passion for singing and songwriting, and decided to pursue a career as an artist. She joined the Amapiano wave in 2020 and quickly made a name for herself in the industry. 2021 was the year she blew up, she was involved on several hit singles that took the Amapiano scene by storm.
Hit Songs and Recognition in the Music Industry
Lady Du is well known for the hit songs “Dakiwe” with DBN Gogo, “Catalia” with Junior De Rocka, “Woza” with Mr Jazziq, her first ever solo single “uZuma Yi Star” which is a song dedicated to South Africa’s former president Jacob Zuma. And of course the classic mega hit “Umsebenzi Wethu” by Busta 929 and the late Mpura which she features on alongside Mr jazziq, Zuma, and Reece Madlisa. Most of these songs dropped in 2021 and helped her gain recognition in the music industry.
She has not released an album or EP yet, but Lady Du has the game on lock and is booked for shows all the time. In 2022 she did not drop any music but featured on hit songs (the likes of “Umlando” by 9umba and Toss) and gave back by collaborating with up-and-coming artists like Mawat on “Nganono” and more. Despite not releasing an album yet, Lady Du has become a force in the live music scene, performing at festivals and clubs across the country and winning the hearts of hundreds of thousands of people around the world.
Business Savviness and Advice for Aspiring Artists
As a superstar in the Amapiano music scene, Lady Du has gained recognition for her unique sound and powerful performances. But what sets her apart from her peers is her wisdom and financial savviness as a businessperson. Recently, she took to Twitter to advise aspiring and established artists on how to build and sustain their brand without succumbing to social lifestyle pressure.
Lady Du shared that, “2021 was my breakthrough year, 2022 I did not drop anything. I took all the money I made and bought properties to turn into businesses, I focused on that so my brand can be able to take care of itself. I did not create a lifestyle I will not be able to afford.” Her emphasis on being financially smart and investing in one’s future is a valuable insight for artists looking to succeed in the industry.
Lady Du’s Advice on Navigating the Entertainment Industry
It is easy to fall prey to the pressure to conform to a certain lifestyle, often portrayed on social media. Lady Du urges artists to stay true to themselves and not fall for it. “Don’t fall for it, stay in your own lane,” she said. She also emphasizes the importance of understanding that success is not forever and the need to keep recreating
In the entertainment business, it’s important to understand the industry and be prepared for the worst. Lady Du advises artists to work harder when they succeed and not to be addicted to fame. “Fame is addictive, do not do what you do for fame. Fight for a legacy,” she said.
Emphasis on Mental Health and Giving Back
Lastly, Lady Du stresses the importance of mental preparation in the entertainment industry and urges artists to invest in their mental health. “Going for counselling even when you do not think you need it, life coaching. Invest in your mental health so you are always above the water,” she advises.
Lady Du has taken her success and used it to give back to her community by creating employment for thirty people. “Nothing makes me happier,” she shares. Her advice to focus on building a successful future and not getting distracted by the appearance of success on social media is a valuable reminder for artists. “You don’t need to oversell being successful, people will love you just the way you are, social media is for advertising your work, not for validation.”
Lady Du’s Impact and Legacy in the Music Industry
Lady Du’s words of wisdom are a testament to her success in the industry and a reminder to all artists to stay focused on their goals and not be swayed by the pressure of fame and social media validation.
Overall, Lady Du is an artist to watch in the Amapiano scene, with her unique sound, powerful performances, and relatable lyrics, she is sure to continue making a name for herself and has a promising future ahead. She is an inspiration to many aspiring artists and a reminder to stay true to oneself and invest in one’s future. With her dedication to her craft and her willingness to give back to her community, it is evident that Lady Du is one to watch in the music industry