Jägermeister Unveils Jägermeister Orange:The Flavour That Brightens Every Moment
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- October 13, 2025
Johannesburg, October – The iconic spirit brand, Jägermeister Original, is proud to announce the arrival of Jägermeister Orange, a refreshing addition to the family. The new drink is poised to become the ultimate companion for easy-going social moments, offering a perfect blend of flavour and fun.
Jägermeister Orange is a vibrant new expression of the brand’s craftsmanship, blending the signature herbal notes of the original with the fresh, fruity taste of using Sicilian Oranges. Made only with natural, organically grown citrus fruits, it
delivers a smooth yet bold flavour that balances zesty sweetness with a light herbal touch.
Best enjoyed ice-cold, the drink offers a refreshing and versatile experience – ideal for chilled shots, long drinks or cocktails where citrus shines. It ensures a distinctive full-bodied flavour that sets it apart from other citrus blends. Perfect for brunches, festivals and social gatherings. Presented in a clear glass bottle with bright liquid, Jägermeister Orange introduces a fresh, modern look while staying true to the brand’s heritage of 56 natural ingredients and commitment to quality.
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To celebrate the launch of Jägermeister Orange and maintain momentum, Jägermeister will host a series of digital campaigns that promise to deliver an immersive experience, blending music, fashion, and culture.
Spotify will play a central role in celebrating the launch of the product, as consumers can look forward to exclusive playlists curated by Meisters KMAT and Young Stunna. These campaigns will feature curated content, surprise moments and plenty of digital eye candy designed to spark online buzz.
Stay tuned to the Jägermeister South Africa social media pages for all the latest updates.
About Jägermeister
Jägermeister is a German herbal liqueur with a distinct, complex flavour from 56 different herbs, fruits, roots and spices, including bitter orange, cloves, star anise, and liquorice. It was developed in 1934 by Wilhelm and Curt Mast; it’s traditionally known as a digestive, but is now popular worldwide, often served as an ice-cold shot or mixed into cocktails. Jägermeister has become a globally popular drink synonymous with nightlife culture and is a common feature in bars and clubs.
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