Celebrating Women’s Month: Rabi Mooketsi- The Visionary CEO Leading a New Era of 360 Marketing in South Africa
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- August 14, 2025
Johannesburg, South Africa – In celebration of Women’s Month, we spotlight Rabi Mooketsi, the trailblazing CEO and founder of IBAR PUBLICITY, whose journey is inspiring a new generation of women to lead boldly and think without limits. At just 32 years old, Rabi has not only built a thriving 360 marketing agency but has also become a beacon of female leadership in a competitive, fast-paced industry.
Armed with a degree in Communications from the University of North West, Rabi began her career with internships at Sony Music and Universal Music. These experiences shaped her creative vision and strategic edge. In 2018, she founded IBAR PUBLICITY, which has since become an influential force in the marketing landscape. From managing high-profile events like Cotton Fest to working with global brands such as Coca-Cola and Telkom, and collaborating with music icons like Cassper Nyovest, Riky Rick, Nasty C, DJ Maphorisa, and Kwesta, Rabi has shown that women can lead at the very highest levels of the industry
Rabi Mooketsi’s Leadership: Driving Results and Opening Doors for Women in Marketing
Rabi’s leadership style is grounded in collaboration, integrity, and an unwavering commitment to excellence. Under her guidance, IBAR PUBLICITY continues to craft innovative campaigns that not only deliver results but also spark cultural conversations. Rabi’s passion for her craft is matched only by her determination to open doors for others — especially young women of color seeking to break into marketing and media.
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As a young, Black South African woman at the helm of a successful agency, Rabi is redefining what leadership looks like. She is living proof that women can be visionaries, decision-makers, and change agents in spaces where they have been historically underrepresented. Her story is one of perseverance, innovation, and purpose- a powerful reminder this Women’s Month that when women rise, industries transform.
About IBAR PUBLICITY
IBAR PUBLICITY is a 360 marketing agency delivering innovative, integrated campaigns across event management, brand activation, and digital marketing. With a team of passionate professionals, the agency thrives on creating impactful brand experiences that resonate with diverse audiences
