Young Stunna and Jägermeister Unveil Exclusive ‘Mashaya Gold Chain’ – How to Win the Limited-Edition Piece

South African Amapiano sensation Young Stunna has again merged music and fashion, unveiling the Mashaya Gold Chain in an exclusive collaboration with Jagermeister and Luminary Jewellery Design. This unique piece is more than just jewellery—it represents ambition, resilience, and street-savvy hustle.
What is the Mashaya Gold Chain?
The term Mashaya comes from kasi slang, referring to an individual who can get anything, anytime—a natural-born hustler. Young Stunna, known for his ability to break barriers in both music and style, embodies this spirit through the Mashaya Gold Chain. The chain is a bold, fashion-forward statement that aligns with his influence in both the music and fashion industries.
Produced in gold exclusively for Young Stunna himself, the chain will also be available in a limited-edition silver version—giving one lucky fan the chance to own a piece of this historic collaboration.

The Craftsmanship Behind the Chain
Designed by Luminary Jewellery Design, the Mashaya Gold Chain was meticulously crafted with a focus on high-end materials and intricate detailing. Jake, a designer at Luminary, shared insights into the creative process:
competition.
“As Luminary, we thrive on crafting pieces that are truly one of a kind. Collaborating with Jagermeister and Young Stunna on the 1/1 Mashaya chain was an incredible journey— one that pushed the boundaries of creativity and craftsmanship. From concept to creation, every detail of this piece tells a story of bold individuality and unshakable presence.”
The gold edition features precision engraving, custom elements, and a flawless finish that reflects Young Stunna’s unique persona. The silver edition, crafted with the same attention to detail, will be awarded to a fan through an exclusive giveaway.

How to Win the Mashaya Silver Chain
In celebration of this monumental release, Jagermeister South Africa has launched a social media competition where one lucky fan will take home the silver Mashaya Gold Chain. To enter:
- Follow @jagermeistersouthafrica on Instagram.
- Comment on the official giveaway post with a 30-second video or message explaining why you’re Young Stunna’s biggest fan.
- Use the hashtags #BestNights and #Mashaya in your entry.
The competition runs from February 14, 2025, with the winner announced on February 25, 2025.

Young Stunna: A Pioneer in Music & Fashion

Superstar, Young Stunna is widely recognized as one of South Africa’s most influential artists, blending his musical talent with a signature fashion-forward aesthetic. His rise in the Amapiano genre has not only set trends but also inspired a new generation of creatives who see no boundaries between music, lifestyle, and entrepreneurship.
The Mashaya Gold Chain is more than an accessory—it’s a symbol of ambition and self-made success. As Young Stunna continues to expand his empire, this collaboration with Jagermeister and Luminary Jewellery Design cements his place at the forefront of African culture and innovation.
Stay tuned for more updates by following @jagermeistersouthafrica and @youngstunna_rsa on Instagram. Don’t miss your chance to own this one-of-a-kind piece of history!